Growth Intelligence for DTC

Keep your tools.
From fragmented data
to clear decisions—
in One Motion.

You don't need more tools.
You need your current ones to actually work together.

Book a discovery call → See how it works
15 min
Weekly recs, fully automated
5 views
Every stakeholder, one platform
7–15 days
Discovery to live dashboard
Meta Ads Facebook Instagram TikTok Ads TikTok Google Ads AppLovin Klaviyo Shopify ShipBob GA4 TripleWhale Meta Ads Facebook Instagram TikTok Ads TikTok Google Ads AppLovin Klaviyo Shopify ShipBob GA4 TripleWhale
The Problem

Can you answer these in under 3 clicks?

The hardest questions in DTC still require multiple tools, conflicting numbers, and manual stitching.

Attribution & Spend
What's my true blended CAC/MER?
Triple Whale · Northbeam · GA4
What is my true blended CAC/MER across all channels today — paid, organic, and email?
Which channel is incrementally profitable, not just taking credit?
Requires paid media, organic social, attribution, store, and finance data — all reconciled.
Creative & Funnel
Where am I losing money in the funnel?
Motion · Ad platforms · Site analytics
Which ads and creatives are showing fatigue in CPM, CTR, CPA, or ROAS?
Where exactly in the funnel am I losing conversions — and why?
Creative signals rarely connect cleanly to revenue or conversion context.
Customer Lifecycle
What paths lead customers to repurchase?
Klaviyo · Northbeam · Shopify · Social
What paths do customers take from site visit and sign-up to conversion?
Am I missing customer events? When are they churning, and what brings them back?
Spans attribution, lifecycle, and cohort data across entirely different systems.
Profitability & Inventory
Which SKUs are truly profitable?
Shopify · ERP · Spreadsheets
Which SKUs are truly profitable after ad spend, discounts, and fees?
What will stock out if I keep scaling this campaign?
Most tools stop at reporting and ignore inventory, margins, and operating constraints.
Questions you can answer today
–/4
Click Yes or No on each question above to see your score.
See how motionegg fixes this →
Fragmented Tools

A $15M DTC brand pays $6K–$12K/mo for tools that don't talk to each other.

Four specialist tools. Four siloed answers. Zero cross-functional intelligence.

Attribution
Triple Whale / Northbeam
$1.5K–$3.5K/mo
Answers attribution. Consolidates media data.
No fatigue.
No social.
No cross-functional insights.
Creative Analytics
Motion
$500–$2.5K/mo
Answers creative performance. Identifies winning ads.
No revenue context.
No attribution.
No cross-functional insights.
?
What's actually driving or draining revenue?
Social Listening
Dash Social / Sprout Social
$1.0K–$3.5K/mo
Answers social engagement. Tracks content and creators.
No paid media.
No ecomm data.
No cross-functional insights.
BI+ Reporting
Polar Analytics
$500–$2.5K/mo
Consolidates marketing and ecommerce data. Creates unified dashboards.
No reconciliation of conflicting data.
No decision-making layer.
No cross-functional insights.
✶
motionegg-Exclusive Signals
Cross-Platform & Holistic Data View  ·  Fatigue Detection  ·  Automated Intel & Action Items
The Real Cost

And that's just the tools.
What about everything else?

Every DTC brand has MORE data sources that still aren't connected — and someone manually bridges the gap each day.

Paid + CRM
Ad/CRM Platforms
Meta · TikTok · Google · Klaviyo
$5K–$100K+/mo
Spend & ROAS live
No store context
No margin view
No lifecycle signal
Commerce
Ecommerce
Shopify · WooCommerce
$100–$1.5K/mo
Orders & revenue
No ad cost layer
No LTV cohorts
No inventory logic
Operations
ERP Systems
NetSuite · SAP
$3K–$25K/mo
COGS & inventory
No marketing data
No ad attribution
No DTC dashboards
The Bridge
Spreadsheets
Google Sheets · Excel
Free — but not really
Stitches it all together. Breaks every month.
Manual and error-prone
No one owns the truth
Hours lost every week
The Real Hidden Cost
Add it all up: your team spends hours every week copying numbers between dashboards, fixing broken formulas, and reconciling conflicting reports — and still can't answer "what's actually driving growth?" in under 3 clicks. A new tool won't fix this. You need someone who connects the dots across all of them. That's exactly what motionegg does.
The Problem

A $15M DTC brand pays $6K–$12K/mo for tools that don't talk to each other.

And that's before counting the analyst hours manually stitching it all together. Every single week.

$12K
per month on tools that deliver fragmented, conflicting data — with zero cross-functional view
15 hrs
per week lost stitching dashboards and missing the window to act on insights
0 answers
in under 3 clicks to "what's actually driving growth?" — even with all those tools running
4 tools
each answering one slice — attribution, creative, social, reporting — none talking to the others
The Solution

motionegg — last-mile intelligence for your unique challenges.

No one-size-fits-all in DTC. Every brand is different. So should your reporting be.

01 · Core

Holistic Data View

Real-time visibility across all business units. One view. Every metric that matters — paid, organic, email, ecomm, and ops — reconciled and ready.

+ 5 add-ons: Tracking · Customer Journey · Custom Attribution · Excel Summaries · Weekly Recs
02 · Unique

Fatigue Monitor

Creative and audience fatigue tracked daily. Kill the ad before it kills your MER. Weekly Kill / Warning / Healthy scoring — a feature no competitor has built.

03 · Automated

Automated Intel

Wake up to a one-pager with Kill / Scale / Test actions every Monday. Built by rules, auditable by you. No analyst wasted on pull-and-paste work.

Fatigue Monitor

Kill the ad before it kills your MER.

Competitors flag creative fatigue reactively — after ROAS has already collapsed. motionegg scores every active ad weekly and flags Kill Now before damage hits your numbers.

Fatigue Scoring — Active Campaigns ● Live
Campaign Spend Freq. Fatigue Score Status
Founder story 15s $6,458 5.2
91
 Kill Now
April Leadgen Giveaway $10,648 4.8
84
 Kill Now
Routine bundle static 07 $5,217 3.8
72
 Warning
TikTok haul review #4 $3,845 2.9
58
 Warning
Vitamin C serum UGC 03 $18,420 2.1
28
 Healthy
Bundle Carousel v2 $14,280 2.4
35
 Healthy
Hydration quiz v2 $2,680 1.4
19
 Healthy
At $100K/mo spend, Founder story 15s is burning $6,458 with frequency 5.2 and fatigue score 91. Platforms tell you this after MER drops. motionegg told you a week ago.
Attribution Intelligence

One toggle. Two completely different stories.

See exactly which channels really deserve credit — and which are just claiming it.

Last Touch What your current tool probably shows
Meta (prospecting + retargeting)
38%
Google (branded + retargeting)
25%
Email / Klaviyo
18%
Direct / Organic
10%
TikTok
6%
Credit concentrates on bottom-funnel. TikTok looks useless.
First Touch What actually brought them in the door
Meta (prospecting)
54%
TikTok (creator content)
18%
Google (prospecting)
12%
Email / Klaviyo
4%
Direct / Organic
3%
Top-of-funnel drove discovery. TikTok grew +265% in credit.
Weekly Recommendations

From 15 hours to 15 minutes.

The strategist stays in the loop — they're just not pulling data anymore.

Without motionegg
MonPull from Triple Whale, Motion, Klaviyo, Shopify, 3 ad platforms~3 hrs
TueStitch the picture together in spreadsheets~3 hrs
WedWrite narrative, decide what to flag, build the deck~2 hrs
ThuFormat, QA, and deliver~1 hr
Total weekly~9–15 hrs/wk · $2,000–$6,500/mo wasted in analyst time
With motionegg
9:00 AMDashboard auto-pulls from BigQuery — zero manual workinstant
9:15 AMRules engine applies 5 kill/scale/test thresholds → drafts the 1-pagerinstant
9:30 AMStrategist reviews, edits narrative, approves in Slack15 min
10:00 AMClient has Kill/Scale/Test actions in their inboxdelivered
Total weekly~15 min/wk · $1,800–$6,200/mo saved
Five Persona Views

Every stakeholder gets the view they need.

1
Executive One-Pager
CEO / Founder
Goal vs. Actual, Net sales, MER, orders, AOV, channel mix, first + last touch attribution. Daily snapshot for the exec team.
2
Marketing Overview
Growth Lead / CMO
Spend vs conversions, CPM/CTR trends, channel breakdowns for Meta, Google, TikTok. Top + bottom performers by ROAS.
3
Cross-Channel + Fatigue Monitor
Paid Media Manager
Ad-level attribution heatmap. Weekly fatigue scoring with Kill/Warning/Healthy status. The feature no competitor has.
4
Customer Journey
Full-Funnel Operator
Session funnel, landing page performance, demographics, next-page flow, organic keywords. Ties paid media to on-site behavior.
5
Inventory Management
COO / SCM / Warehouse
On-hand, velocity, week-of-supply, overstock vs. out-of-stock warning, fulfillment, SLA breach. Ties sales & marketing signals to optimization in operations.
Pricing · Limited Time Offer

Three tiers. Monthly retainer. Ongoing value, priced in.

Lower setup, recurring retainer. Weekly recs bundled into Pro. Enterprise includes an analyst hour bank.

Starter
Starter
Best for $2M–$8M GMV
One-time setup: $7,500
$1,250/mo
Up to 7 qualified data sources
3 custom dashboards
Core attribution + ecomm
Weekly recs available à la carte
Standard support
Get started
✦ First 10 clients — Limited offer
Recommended
Pro
Best for $8M–$30M GMV
Setup: $12,500 → $10,000
$3,500 → $2,500/mo
Up to 15 qualified data sources
7 custom dashboards
Weekly recommendations bundled
Fatigue monitor + first/last touch
Priority support + maintenance
Claim this offer →
Enterprise
Enterprise
Best for $30M+ GMV · custom scope
Setup: TBD
TBD
Unlimited data sources
Unlimited dashboards
Weekly recs + competitive intel
10–20 hrs/mo analyst hour bank
Dedicated Slack channel + SLAs
Talk to us

* Qualified data sources determined during discovery call and included in Starter and Pro plans. Non-qualified sources handled as add-ons or under Enterprise.
+ Cloud storage and infrastructure costs (AWS, GCP, Snowflake, etc.) passed through at cost and billed separately.

For CPG Agencies
CPG · Commerce · Media Agency  ·  Partner Opportunity

Turn client reporting into a profit center.

Your CPG clients need the insights. Your agency needs the margin. motionegg delivers both.

Let's partner →
White-Label Client Dashboards
Your brand on every report. Deliver polished dashboards under your agency name and charge a 2–3× retainer premium for the insight layer your competitors still build in spreadsheets.
Catch Fatigue Before Clients Do
Weekly fatigue scoring flags Kill Now before ROAS collapses. Be the agency that prevented the bleed — not the one explaining why it happened.
Whole Portfolio. One Platform.
Manage 5 to 50+ CPG brands from a single instance. Unified attribution, fatigue scoring, and customer journey across your entire book of business.
15 Hrs Saved Per Brand Per Week
Multiply that by your client roster. Agency partner pricing available for 3+ brands. Your analysts stop pulling data — they start driving strategy.
Ready? Let's talk.

What would you do differently
with a complete view
of your business?

We audit your current stack and identify your top 3 data gaps. 20 minutes. No obligation.

contact@motionegg.com Email us →

Custom proposal scoped to your data sources, delivered within 5 business days. Go live in 7–15 days — your full stack consolidated into one Looker Studio instance.